Creating Curb Appeal for Business During Winter

When the temperatures drop and snow begins to fall, many people aren’t spending time outdoors. However, just because you’re inside, it doesn’t mean the exterior of your business has to suffer.

After all, this is what most customers see first, so you want to make sure you make a great first impression. There are ways you can ensure your building’s curb appeal remains intact during this time of the year.

By taking a few small steps to maintain your business’s curb appeal, you can ensure it looks great throughout the winter. Some tips to get started can be found here.

1. Add a Fresh Coat of Paint

Greenery and full branches on your trees go pretty far when it comes to hiding exterior flaws.

The issue is, even though faded or chipped paint may not be noticeable during the summer, this isn’t usually the case in the winter.

After all, snow-covered plants and bare branches have a way to expose all these flaws.

A great way to hide these flaws is to add a fresh coat of paint to the exterior of your building. Not only will it hide any issues present, your building will stand out against others nearby.

2. Keep a Tidy Landscape

Even though grass and plants won’t be growing and green right now, you should still put in an effort to keep them healthy and tidy in the winter.

If you have experienced an ice or snow storm and don’t have the ability to clear it away on your own, call the professionals to do snow and ice removal for your business.

In addition to having snow and ice removed, which also creates a safer path for employees and customers, you should pick up any debris or leaves that may be lying around. Not only are these unsightly, they can also be a potential hazard.

3. Outdoor Lighting

During the winter months, there are fewer daylight hours. That means it can be more difficult to find the time to keep your building looking warm and inviting. A great way to increase curb appeal – especially during the winter – is by adding more light outside.

Consider installing lanterns or pathway lights leading up to your building’s door or putting more overhead lights in place.

In addition to making the front of your business stand out, it will also be safer for employees and customers.

4. Add Plants to the Entryway

Does the front of your building seem bare?

If so, consider having cold-weather trees or plants planted near the front entrance. You can even add a few tables or benches near these plants for people to sit down on days that aren’t too cold.

Plants can add warmth to any space, so be sure to keep this in mind when trying to add a bit of vibrancy to an otherwise dull and drab color scheme during the winter months.

If you’re looking for a way to increase the curb appeal of your business during the winter, the tips here should help you get started.

Just because it’s cold outside, it doesn’t mean that you have to sacrifice the exterior look of your business.

When you put some time and effort into making it look better, your customers and clients will take notice and may wind up choosing you over the competition.

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